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logo designing | custom logo design

A logo for logo designing is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places.

The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market. Logos may also be used to identify organizations or other entities in non-economic contexts.

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the personification of an organization. Because logos are meant to represent companies and advance recognition by consumers it is counter productive to redesign logos often.

When designing logos, practices to encourage are to:

  • avoid being over-the-top in an attempt to be unique

  • use few colors, or try to limit colors to spot colors (a term used in the printing industry)

  • avoid gradients (smooth color transitions) as a distinguishing feature

  • produce alternatives for different contexts

  • design using vector graphics, so the logo can be resized without loss of conformity

  • be aware of logo design or trademark infringements

  • include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)

  • not use a specific choice clip-art as a distinguishing feature

  • not use the face of a (living) person

  • avoid photography or complex imagery as it reduces the instant recognition a logo demands

  • avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.

We follow them all and emphasize on giving our best logo design to the user by following some fundamental rules:

  1. Uniqueness –Completely be original and not copied.

  2. Timeless – We go with the trend, new logos seems to be embrace with addition of new features.

  3. Gimmick Free - Technically simple as possible for adaptability

  4. Adaptability – Logo blended for every theme - checks, FAXes, embroidery, newspaper ads, invoices, letterheads, etc.

  5. Scalability - Space only permits the logos to be featured as very small images and it's always the simpler logos that stand out when viewed from a distance. So Logo design should be small.

  6. Color is Secondary - Color blend with the size of the logo.

  7. Appropriate Aspect Ratio & Footprint - The aspect ratio of a logo is the relationship between a logo's height and it's width

we take care for every aspect and requirement behind logo design
We at ICRDT, are well versed in providing Logo Designing both Text logos and Symbol logos and has been providing our assistance to the hospitality industry, software, hotels, travel, land related industries.

We provide the services from India with great client care efforts. Get your free quotation or contact at: and for Logo Design | Logo Designing.

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